| |
The edgy styling of the SRX represents Cadillac's latest "Art and Science" design philosophy. People tend to love it or hate it. It looks modern, even futuristic, but harkens back to Cadillac's heritage. When Cadillac marketers, designers and engineers dug into the company's 100 years of history, they found two prevailing themes had made Cadillac successful in its glory days: distinctive, futuristic styling a la the 1959 Eldorado with its exuberant tailfins, and Cadillac's leadership in technology. Cadillac's $4 billion worth of new vehicles, including the SRX, embody the modern interpretation of those themes.
|